Presented by: Paul Annett – ClearLeft / Silverback – paul@clearleft.com
The This’n'That magic trick is a pretty rad video 3-card card trick. Dude filmed it and put it up on YouTube 2 years ago and it has gotten 11 million views. The image with “This” in the left hand looks like a double card, and when users feel like they’ve been let in on a secret, they love it.
Silverback’s parallax vines are like that, and it got retweeted so that it had 20,000 hits in like a day for a product that just looked like wireframes at the point. The FedEx arrow is the same. Togorone bear/mountain logo also. Hidden Mickey Mouses in Disney movies. Moo.com’s stickers have cute little illustrations depending on how you open it. Apple’s Mighty Mouse projects a little mouse. Type aboutmozilla into the toolbar, and you’ll get a rad verse from a made up story.
Ambigrams are words that read the same front and back.
It is all about little easter eggs and hidden things. There was a dramatized version acted out on stage by volunteers and Jay Elliott Stocks dressed as Steve the Gorrilla.
Tweet1.com and Twequency.com have rad similar parallax effects and a special surprise
Zooitrope - the motion picture illusion created by several still images arranged in a circle spinning and conveying a continuous pictorial narrative.
Deconstruct is a web design conference in the UK every year. There was a hidden stylesheet switcher that allowed users to see the previous versions of the site all the way back to sketched wireframes.
For a new surprise, visit KyanMedia.com and click the worm! So freaking awesome!
Skittles jackmoved Modernista’s clever site design… Lame.
The My Bloody Valentine trailer creates fake browser elements and breaks outside of the border to create an almost subconscious impression of a more 3D experience, just like the Wario Shake YouTube video and the iPod Touch Yahoo video, and the producten.hema.nl video.
Squared Eye has an awesome-looking pixelated whale.
The dude sitting in front of me is rocking some Mac app called Together that looks kind of interesting, and I notice that he is also using some Twitter client called Twitterific, whose interface looks rather sick (sick in the good way).
Paul is showing a few sites now that have background colors that subtly fade from one color to another.
slides for the lecture are here: clearleft.com/slides/paul/sxsw09
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